In the new advertising era, video no longer means television. Over the internet, consumers now consume the precise video content that they want, when they want, with a level of engagement that far outstrips traditional broadcast media. The MSN Video hub and Messenger TV put advertisers at the heart of the new viewing process, in the most relevant, user-centred environments to be found online.
The huge range of advertising formats available across the Microsoft Advertising network is designed to deliver the most engaging creative possible, whether through high-impact display advertising, Personal Expressions or precisely-targeted keyword search campaigns.
Live Search puts you in touch with audiences actively seeking information on your product, from a pool of 21 million users across Europe. The unique profiling features of Microsoft adCenter deliver clicks that count through targeting users by demographic and time of day.
Ad networks offer huge scope for scalability and are ideal for both direct response and brand building campaigns. The ability to regulate ad exposure, use campaign analysis and targeting, means ad networks provide a great opportunity to consistently place your ad in front of more of the audience you’re looking for.
