Internet Marketing Strategy - ROI for FMCG brands: Swamp’s work for Schwarzkopf Pro Styling
This is a great little trailer for one of our latest websites at Swamp - Schwarzkopf Pro Styling.
The video within the website and online ads were filmed using green screen sets with actors (currently in Emmerdale and Hollyoaks), which allowed the very talented creative peeps to create a futuristic salon/police station.
The internet marketing strategy objectives for this campaign are to increase Purchase Intent and the site is doing very well. Rich media ads are also on websites such as MinistryofSound.com.
Paul Mallett (online strategy consultant) and Andrew Brown (digital creativity consultant) recently presented this work as a case study at the IAB Engage Conference in Manchester. They talked about how taking a thorough approach to return on investment for FMCG brands, it doesn’t mean you have to skimp on creativity and engagement.
So, if you weren’t at the conference, here is the video….Enjoy :-)
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