Airlines missing Huge Opportunity and it doesn’t surprise me!

I have written a lot about the airline’s marketing blunders (see previous posts). Now, its time to give theme some credit….They have finally figured out that their airplanes can be used as additional income sources.

How? By selling advertising on the airplane’s “real estate”. The airlines have begun selling advertising on tray tables and barf bags. This is a good idea if it leads to better prices for the travelors! They should not stop now!

By not selling the biggest peice of real estate they own, they are missing the boat on this one….They need to sell advertsising on the outside of the airplanes themselves! While no one would see the advertisements at 30,000 feet, a lot of people would see the ads at the airports!

The FAA reports that they estimate the number of air travelors in 2015 will be 1 BILLION! My message to American, Unites, Southwest, and all the others…send me my 15% commission for the idea via wire please.

This entry was posted on August 8, 2008 at 8:02 pm and is filed under Marketing, advertsing, business, media, sales and marketing, thoughts. Tagged: advertising, airlines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Andy Jacob's Top Ten Marketing Rules To Live By.

1. The two best words in the world are “Why Not?” 2. "If they are talking about your product at the Sushi Bar, you win. 3. If they are talking about your product at McDonald’s, you win BIG.” 4. “Life is too short to go unnoticed.’ 5. "If your marketing plan takes more than two minutes to explain to me, it is not a good idea” 6. "If you have not scripted your sales cycle, your are a dead man walking” 7. "If you have never looked yourself in the mirror and laughed at your newest marketing idea, you have had no good ideas" 8. Be nice to waiters and waitresses. They will be the ones ultimately buying your product, and “bad karma” is a bad thing. 9. "A happy wife means you can get more done” 10. “Stop the excuses. Just get it done”. Period. Did I say just get it done?

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