My first blog will comprise of a list of topics that I hope to write about. As I think of new topics, I’ll update this blog. Please send me any topics that you would like to hear more about. This seems like a decent way to start.

Note: I may perhaps sneak in a post or two of unrelated randomness I find interesting.

Here’s a list:

1. Facebook’s ad management platform - I experimented with it and learned quite a bit.
2. Google’s AdWords - same as above
3. Google’s MyClientCenter - I was interested in this tool so I fudged around with it as if I were an Ad Agency. There is some good stuff, but also some bad.
4. Brand Advertisers and Ad Networks - These two nouns shouldn’t belong in the same sentence. But if they can figure it out, it might make one great line.
5. Engagement Management/ROI/Mapping - The ability to measure the impact of an online advertising campaign by more than just clicks.