Post-Forum Analysis: The Presidency and the Press
November 12th, 2008BY: TONY ROMM
It is post-Baby Boomer, post-partisan, post-racial, and most important to voters, post-Bush. And add to that list of awkward hyperboles one new construction: “post-media.”
Throughout the 2008 horse-race, the now-President-elect Barack Obama demonstrated a proclivity toward digital media. In slightly over a year, he solidified a 10 million-strong e-mail listserv, which he used to send personal campaign updates, and a 2.9 million-strong text message database, which he tapped for his vice presidential announcement. And within the first week of his transition, President-elect Obama unveiled Change.gov, a Web site that includes forms for voters to submit job inquiries, comments and concerns. Obama’s advisers have only hinted at how, exactly, the new president plans to evolve that Web site into a White House communications hub this January.
To voters, Obama’s unabashed embrace of new media is promising. It introduces a new and more direct channel through which supporters (and dissenters) may communicate their feelings with the new administration. And if precedent indicates anything, it is that Obama can and will use the medium to its fullest potential. For evidence, look no further than the FISA debate, which disrupted conversations on his campaign Web site earlier this year. Rather than delete the disagreeable remarks, Obama responded to them, defending and explaining his new position on the courts.
To a White House press corps still reeling from its self-admitted failures during the Iraq War, however, Obama’s Web 2.0 governing style introduces a series of new reporting challenges.
At issue is the notion of “ news framing” - the angle from which reporters present an issue. Previously, reporters monopolized this framing process by monopolizing presses and airwaves and selecting which information or stories to distribute through them. Presidents, therefore, were at the mercy of journalists; to articulate a position, commanders-in-chief had to first present their case to reporters, who then transmitted information to the masses.
But much as the Internet has revolutionized desktop publishing - now, everyone is a journalist, and communication is less hierarchical - it has also changed the relationship between the president and the press. The White House has access to the same tools everyone else has, and administrations are just as able to network and report news as journalists. Of course, voters are cynical, and they tend to believe politicians far less than they believe journalists. But new media allow new presidents the ability to assert themselves more forcefully during the framing process.
In the context of the new Obama administration, these “post-media” techniques are doubly powerful. Remember, Obama has a sizable digital following – what many have called “the world’s largest special-interest group.” If he uses his vast databases to spread information about his reforms, circumventing the “fourth estate,” journalists may find themselves in direct competition with the White House’s enhanced line.
Indeed, the presidency and the press have a historically adversarial relationship, one that is contingent upon coexistence: the president depends on media to articulate policy and reporters depend on presidents for information. But there is an equally obvious correlation between the Obama campaign’s embrace of new media and journalists’ inability to get close to the former candidate. The more opportunity Obama has to contact his supporters directly, as the campaign trail proved, the more distant he keeps journalists. In other words, White House reporters should prepare for an information deficit this January.
That said, the press is far from irrelevant under Obama. It is quite the contrary: All the talk about a “post-media” presidency means is that reporters have to work harder for their stories. Journalists are - and always will be - the gatekeepers for truth; while information production and dissemination is a process available to all, presidents included, there is no other social institution more equipped financially or structurally to distinguish fact from fiction. And “Post-media” does not mean “post-obligation.”
For more on this — and other issues related to the campaign and the media — view the C-SPAN/WAMU American Forum by the same name. See the post below for the links to audio and video streams.