Jan
5
Talking social media PR disasters with radio 2UE
Filed Under Blogs, Internet Public Relations, Media, Online, PR Disasters, Technology | 2 Comments
I was interviewed by radio station 2UE’s Bill Woods and Deb Knight on their Sunday weekend show. We discussed the potential threats of social networking sites. Identity theft, career and employment impact plus permanent personal reputation damage were a few of the themes looked at. I asserted that the term ‘social media’ was somewhat of a misnomer, as it skated over how these tools can be effectively used for business and commercial purposes. I reminded Bill and Deb how online commentary or uploads can stick to you like a permanent e-tattoo. We touched on how privacy setting can be quite easily compromised and how there’s a real appetite for gossip and hearsay online. We mentioned the superficiality of some online ‘relationships’ or connections, and how you need to be cautious about who you trust in this area. Fairly surface content touched on, much like many social media sites themselves.
Dec
18
Season’s Greetings
Filed Under Public Relations | Leave a Comment
Dec
18
Drunk O’Keefe shamed by new mobile phone footage
Filed Under Celebrity, Corporates, PR Disasters, Public Relations | 4 Comments
http://news.ninemsn.com.au/entertainment/702350/drunken-andrew-okeefe-footage-emerges
That a TV game show host gets so inebriated he has to crawl along a popular nightspot street, probably isn’t much of a new story. But how does such Hasselhoffian behaviour square when that same person - Channel 7’s Andrew O’Keefe - is the ambassador and Chairman of a national women’s charity, The White Ribbon Foundation? Also, in a speedy PR dodge, Andy’s employers (Channel 7) allegedly paid a nightclub bouncer $25k NOT TO SELL the footage to a rival network (tho it’s believed there is more than one version of the footage). Wonder how Text 100 (White Ribbon Foundation’s PR reps Lukas or Karen) recommend a way thru this unseemly PR disaster?
Dec
17
The PR disaster 08 shortlist takes shape
Filed Under Botched PR jobs, Campaigns, Naughty Public Relations agencies, PR Disasters, Public Relations | 3 Comments
If your memory for reputation-bustin’ PR gaffes isn’t serving you very well, perhaps the names Sarah Palin (for being herself), Elliot Spitzer (for his dalliances), Sam Newman (for his MP-slating innuendo) and Wayne Carey (for his Police encounters in Melbourne and Miami) might jog your nomination memory? If that don’t work, here are some more corkers from last year:
Sachsgate: http://prdisasters.com/bbc-pr-disaster-as-pr-week-flames-inept-crisis-management
Belinda Neal’s Iguanagate: http://prdisasters.com/belinda-neals-vindication-only-begs-more-unanswered-questions/
Collingwood stars’ DUI car crash: http://prdisasters.com/didak-shaw-and-pies-pr-gaffes-and-lies/
J&J sue Red Cross: http://prdisasters.com/red-crosses-and-red-faces-at-johnson-johnson/
Troy Buswell seat sniff: http://prdisasters.com/sniffer-dog-buswell-surely-unseated-by-pr-disaster/
Dec
16
PR disasters 2008 - suggestions please
Filed Under Botched PR jobs, Naughty Public Relations agencies, PR Disasters | 5 Comments
The Guardian has just nominated Gillette’s ‘Federer, Woods and Henry’ the worst TV ad of 2008. This reminds me to get a move on with compiling the worst PR disasters of last year; So, your nominations are…?
Dec
13
Private lives and professional PR disasters
Filed Under Business, Naughty Public Relations agencies, PR Disasters | Leave a Comment
http://thedrum.co.uk/indepth/1722-pr-disaster
From The Drum magazine (back in the auld country), a few sordid tales posing the question; “What can an agency do when a staff member’s private life threatens to impact negatively on the future of the business?”
Dec
11
Web2.0 marginal for Oz corporate roles, says recruiter
Filed Under Business, Corporates, Government, Internet Public Relations, Marketing Public Relations, Public Relations, Public Relations practice, Services, Technology | 1 Comment
Just caught up with David Grant, General Manager of Marketing and Corp Affairs recruitment specialists Market U (we met at a recent IABC issues hypothetical). I asked David a few questions about (PR) market conditions and the extent to which Social Media proficiency appears in Aussie corporate PR recruitment briefs. For those of you who are too time-pressed to read on, the radar signal for Social Media skills isn’t that strong. (I have paraphrased David’s replies for brevity, thank him for the interview, and ask him to correct if I have misrepresented his comments). Read more
Dec
3
Lee Hopkins joins McCusker for a Web2.0 chat
Filed Under Blogs, Internet Public Relations, Online, Public Relations, Services, Technology | 1 Comment
Lee ‘Grumpa’ Hopkins popped into my Melbourne offices to raise a posh pinky finger and swig a few cups of Earl Grey just yesterday. In Melb for a series of academic conferences plus a conference address, Lee and I had a good chat about all things Soc Med. In particular, Lee seemed equally enthused when I introduced him to the delights of the marvellous monitoring tool Addictomatic, as well as Twitter’s excellent Monitter. When I described Omnisio and iPowow, Lee seemed aghast at the reputation damaging potential (its true evil power) but recovered after Aydan fetched him another two gypsy cream biscuits. Hopefully Paull Young will be the next SocMed devotee to visit the Engage Emporium in December!