Waiting for The Speech and thinking about how edgier advocacy work seems to be these days.

It doesn’t argue. It demands.

It doesn’t preach. It organizes.

This one came to my in box today from Marc with a C.

Weaving in “Movement” strategies, even for mainstream brands, is necessary because success is all about influencing the conversation and changing behavior in a fragmented media market. True or just pop strategy pablum?