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Breaking News - the Nun Pageant is Off!!!!

September 2, 2008 · No Comments

This just in from BBC - the Italian priest who was planning a beauty contest for nuns has called it off. He is claiming that he was misunderstood. For some reason people focused on the physical aspect of the contest - go figure - rather than the inner beauty he wanted people to recognize.

Hey fella, these ladies are NUNS! They have outstanding inner beauty and goodness - they became nuns! We didn’t need a beauty contest to see that! Dude, you held the contest because you wanted some pub and it backfired on you. And now all of us who wanted to see sisters answer questions like ‘how would you solve world hunger’ and ‘what nations need our support’ (suchas), juggle flaming batons and bowling pins and be judged on how they looked in a habit and swimsuit are SCREWED! Thanks a lot.

→ No CommentsCategories: Society

What’s your favorite Olympic souvenir?

August 29, 2008 · 2 Comments

I heard a wild question on my way home - what would be your souvenir of choice from the Olympic games?

Let’s think about that - throw out the option of a medal but everything else is game - what would you say?

Me - I’d choose Misty May Traenor.

http://tastyburger.files.wordpress.com/2008/08/coverstory01.jpg

What? People don’t count? Ok, how about her headband? Too creepy? Fine. I’ll take Bolt’s shoes.

What else is there? What would you vote for? The dropped relay baton (two lucky people could get this)? A Chico kind of night from Mrs. Phelps? The Chinese team’s passports? How about Bela Karolyi’s sideburns?

Seriously, this is a tough question. Let me know what you would choose.

→ 2 CommentsCategories: Uncategorized

Coke’d out design

August 29, 2008 · No Comments

I came across this post on BusinessWeek.com about the design initiatives at Coke. They include moving to an aluminum bottle and incorporating new design trends.

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Twenty years later I’m glad to see that Coke is focusing on changing the right thing - the bottle (not the formula). This new Coke tastes the same but is evolving to fit the trend of more personalized brands. After all, who wants to walk around drinking out of a red can just like everyone else?

The fact that Coke is evaluating its design - and has been for the last five years - should inspire any company to turn a critical eye on itself to make sure it’s evolving - but more importantly, evolving the right components.

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That Nun is Hot!

August 25, 2008 · No Comments

Well, once again showing that the Catholic faith is up on what’s hip with the kids, an Italian priest has announced he will hold a beauty contest for nuns.

Read that again. Slowly. And see that I’m not kidding.

This comes on the heels that it’s no longer a sin to believe in aliens. Hey, who says Catholics aren’t willing to evolve. I think that could be there new tagline - ‘We evolve. Just don’t ask us to believe in it.’

Hey, at least they’re starting to take an interest in women.

→ No CommentsCategories: Society

Your new teacher is Mr. Smith & Wesson

August 22, 2008 · No Comments

I read this article on BBC reporting on teachers in Texas allowed to bring guns to school. The Harrold School dsitrict is allowing teachers to bring firearms citing common sense as the reason.

Well, common sense says that some students might try to take a teacher’s gun. And I don’t know about you, but there probably only two teachers in my school that could operate a gun. So maybe we can rework this a little bit. I think we really need to scare the students into behaving. Beyond the guns, I’d like to propose that schools have teachers wear bullets and gernades around their chest, like Rambo. Oh, I know - we should put electric shock collars around their necks that the teachers can zing when the students are bad. What about bringing knives too? Or is that something reserved for the home economics staff? Do teacher aids and administrative assistants get guns too? Or are they just given mace or stun guns?

This could redefine how teachers are hired. Maybe as part of their interview they can go to the shooting range so the administration can determine if they’re a good enough shot. This is like watering your lawn in the middle of a downpour - let’s put that energy into focusing on what’s really wrong with schools.

→ No CommentsCategories: Society

I’m sorry!!!! The vacation’s over.

August 21, 2008 · No Comments

I’m sorry it’s been so long and you’ve had to look at that Batman poster forever. I was lucky enough to take some vacation and get some heavy work done - but now I’m back. And I promise I won’t do that again. Until next year. Here, let me make up for it. Look at the awesome Beach Volleyball team; my favorite part about the Olympics that isn’t Michael Phelps.

http://tastyburger.files.wordpress.com/2008/08/oly_a_treanor_walsh1_sw_300.jpg

I thought of all of ‘us’ recently. And by ‘us’ I mean people    who care about communicating; people who care about social media forums and the power they give. I gave a presentation on eCommunications the other day, and as I was doing research it dawned on me how few companies take advantage of social media. A fatal flaw given how empowered consumers are through this tool.

Think about it - you are giving strangers the chance to write, in a public forum, about your products and services. I know we know that - but do you think others do? Are we just talking to each other up here in the choir loft?

I know adoption is high but are we converting anyone? In a day of too many brands I don’t think enough are taking advantage of these tools to differentiate themselves. The era of companies talking at consumers is over. The ‘e’ in eCommunications might as well stand for empowered. Consumers are empowered; they have opportunities to influence products and marketing. But are companies doing enough to empower their employees to take advantage of this?

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The Dark Knight is Best, Right Before the Dawn

July 21, 2008 · 1 Comment

http://tastyburger.files.wordpress.com/2008/07/dark_knight_2.jpg

I saw the midnight premiere of Dark Knight on Thursday. Yes, four days after getting back from my weekend retreat where I had almost no sleep. This guy is smart. Anyway, I waited a day to see how the review - what I wanted to tell you - would shake out.

A day later, I’m still a little stuck.

See, this movie is fantastic. In fact, it will certainly garner some Oscar attention. But seeing Heath Ledger, and in light of his death, this movie has skyrocketed in the realm of must see. That being said, I didn’t want this to turn into a Heath Ledger tribute.

However, it’s darn near impossible not to.

Ledger, as Kevin Smith said, doesn’t play the Joker. He is the Joker. And I mean that. There are several times where you have to remind yourself that Ledger is in the role, he plays it so well.

More on that in a minute. As for the movie itself, it is a great drama/action film first, a comic bookmovie second. As the first did, it taps into the essence of who Batman and Bruce Wayne are - treating the film more about the Bruce Wayne character and how he is the catalyst for Batman rather than just go for the thrills of him in his suit (hear that Joel Schumacher?).

The movie is full of great acting, and, had it not been for Ledger, Aaron Eckhart, in the role of two-face, would’ve stealen the show. Speaking of which, I love Nolan’s treatment of two-face, especially his relationship with Batman. This is shown through the relationship between Commissioner Gordon, Batman and Dent.

Now, for Ledger. It’s no wonder he was twisted up at the end of this film. It’s not about his crimes in the film as much as it is the way in which he plays the role. From ticks, limps, speech and an overall look in his eye, Ledger, the person, is gone. He’s not there. And to do that had to be hell. In fact, Jack Nicholson often alluded to the fact that he warned Ledger about it - including here in London on the day Ledger died.

If you’ve seen the movie, you’re left trying to remember Heath Ledger the actor, just because the Joker role is so overpowering. Ledger and Nolan treat the character correctly, making a total committment to his drive for anarchy and total chaos leaving no traces of Ledger. In fact, I felt like looking up a few interviews prior to his Batman debut to try and remember him, the person.

So, the question certainly rages on - who is the better Joker. I would rather not answer the question, but since I think that’s a copout, I’ll give it a shot. Nicholson defined the role. He set the bar for villians across the board. In fact, it’s cool that Ledger actually plays homage to Nicholson with subtle character ticks in his portrayal. Also, Nicholson’s Joker’s origins are true to the comic book (common criminal set up, falls into a vat of acid), but that is creative license and more of a reflection of the director than the actor. So….

All things being equal, because as I mentioned, Ledger matches all that with his intensity and dedication to the role, I have to give the nod to Ledger. And here’s why - with Nicholson’s character, not at any time do you forget it’s him playing it. With Ledger there is no trace of him. It’s the Joker - and you’re left with a feeling of no idea who is the guy behind the make-up.

That’s just my opinion and it’s very hard to pick. (But don’t give me the ‘Jack played it first’ argument; if you’re going there you have to say that Cesar Romero was the best.) So, until next time: “Why so serious? Let’s put a smile on that face!”

→ 1 CommentCategories: I Just Saw

Is your agency a mama bunny? (Just go with it…)

July 17, 2008 · No Comments

Sorry I’ve been missing for a week. I was on a retreat (i.e. drinking with my friends on a lake in southern Ohio). Before I left we discovered a bunny nest with six baby bunnies. My wife and daughter loved it; me - not so much.

http://tastyburger.files.wordpress.com/2008/07/dsc05020.jpg

When I got home they had grown and were starting to crawl around my yard and eat my plants. My wife thought it was awesome and had done some research. Turns out the mama bunny is always nearby but only comes twice a day to feed them. She is constantly watching out for them but you’ll never see it - just there behind the scenes making sure the bunnies don’t wander off to far and into the mouth of our dog.

It made me think of how an agency should care for its clients. Always there - watching, waiting, making sure they aren’t missing opportunities or taking a wrong step. And when we have the opportunity, we feed them sound strategic ideas. (However, my wife pointed out that if the mother bunny doesn’t have the chance to nurse the milk poisons her and she dies. Kind of like what happens to us a little bit each time we can’t excrete our creative juices; nah, I’m just playing…right?)

Anyway, if you’re a client, i.e. you work with an agency, are they always there watching out for you or do they just act like they are come feeding time? If not, you may need a new mama.

→ No CommentsCategories: Uncategorized

Quick and Easy. And I’m not Talking About Ladies of the Night.

July 9, 2008 · No Comments

My friend Greg shared this with me - it’s pretty cool, and considering it’s from Google, it only makes sense. Take that 411 and your connection fees! (And your stupid automated voice - seriously, why even have a voice recognition program if every response goes something like this ‘Iii’m not sure what you’re asking. Let me connect you to an operator’.)

→ No CommentsCategories: Uncategorized

Happy Independence Day! 232 Years Later, They’re Still Watching.

July 5, 2008 · No Comments

Our government troubles itself with a lot of important things. The economy. Making other countries do what we say. Education. What you’re watching on YouTube.

Yep, all those videos you’ve been watching are going to be handed over to the government along with your user id and IP address. Why? Well because some of the government’s biggest customers - big business - are concerned about copyright infringement.

Specifically Viacom, companies fear their content is being used wihtout any royalties being paid.

You think? Doesn’t this pretty much apply to the whole Internet? The Electronic Frontier Foundation calls this a setback to privacy, saying all user’s viewing habits will be under scrutiny. Me? I call it expected. People, what did you think was going to happen? You didn’t think the government was going to let all this behavior go un-noticed much longer?

Don’t say you weren’t warned.

→ No CommentsCategories: Society

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