Sorry I’ve been missing for a week. I was on a retreat (i.e. drinking with my friends on a lake in southern Ohio). Before I left we discovered a bunny nest with six baby bunnies. My wife and daughter loved it; me - not so much.

http://tastyburger.files.wordpress.com/2008/07/dsc05020.jpg

When I got home they had grown and were starting to crawl around my yard and eat my plants. My wife thought it was awesome and had done some research. Turns out the mama bunny is always nearby but only comes twice a day to feed them. She is constantly watching out for them but you’ll never see it - just there behind the scenes making sure the bunnies don’t wander off to far and into the mouth of our dog.

It made me think of how an agency should care for its clients. Always there - watching, waiting, making sure they aren’t missing opportunities or taking a wrong step. And when we have the opportunity, we feed them sound strategic ideas. (However, my wife pointed out that if the mother bunny doesn’t have the chance to nurse the milk poisons her and she dies. Kind of like what happens to us a little bit each time we can’t excrete our creative juices; nah, I’m just playing…right?)

Anyway, if you’re a client, i.e. you work with an agency, are they always there watching out for you or do they just act like they are come feeding time? If not, you may need a new mama.