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Thursday, September 04, 2008

Trend spotting through visualization

A few months ago I came across an interesting site that takes RSS feeds and creates tag clouds (a map where the words used most appear larger) from the content it finds. I want to share how I've been using this service as a competitive advantage.

When you read a blog, even if you read it consistently over time, it is hard to see trends emerge. This tool makes it very clear what has a person's attention. Take a look at the following examples with blogs I read often and see if the cloud matches your perception of what you think they write.

Techno//Marketer:
Picture 1.png

My del.icio.us feed:
Picture 2.png

Conversation Agent:
Picture 4.png

Logic+Emotion:
Picture 5.png

Louis Gray:
Picture 7.png

Web Strategist:
Picture 8.png

Seth Godin:
Picture 6.png

I hope this adds a new option to your toolkit and helps you to see things differently.

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