Trend spotting through visualization
A few months ago I came across an interesting site that takes RSS feeds and creates tag clouds (a map where the words used most appear larger) from the content it finds. I want to share how I've been using this service as a competitive advantage.
When you read a blog, even if you read it consistently over time, it is hard to see trends emerge. This tool makes it very clear what has a person's attention. Take a look at the following examples with blogs I read often and see if the cloud matches your perception of what you think they write.
Techno//Marketer:
Picture 1.png
My del.icio.us feed:
Picture 2.png
Conversation Agent:
Picture 4.png
Logic+Emotion:
Picture 5.png
Louis Gray:
Picture 7.png
Web Strategist:
Picture 8.png
Seth Godin:
Picture 6.png
I hope this adds a new option to your toolkit and helps you to see things differently.
Technorati Tags:
marketing, Matt Dickman, social media, tags, Techno//Marketer, trends, Visualization, Wordle
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