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71 posts categorized "Video"

Monday, December 08, 2008

HR in the age of social media

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I am far from an HR specialist, but I often see companies who are struggling to adjust to the age of social media. On the flip-side, I see a few companies who understand this shift and take advantage of the possibilities.

We're operating in a difficult economy, surrounded by a shifting, unsure world. HR practices of yesterday are not possible to maintain. Leaks happen, employees are building personal brands and creating content that is (like it or not) related to your company.

As challenging as this is, it also is an unprecedented time to use social media to engage and acquire the best talent in the world. It takes a clear strategy, a solid focus on what works and the follow through and commitment to make it work.

Here are some successful, and unsuccessful lessons from social media. What would you add?

ON VIDEO

Don't create a staged, inauthentic video that makes you look silly (I'm talking to you Bank of America)

Don't post a video that you wouldn't want to have used against you for the rest of your agency's life (Agency.com Subway pitch aka "When we roll we roll big")

Do create a video that allows people to see who you are, how you operate and do it in an authentic way (One of my favorite videos from Connected Ventures will either implore you to run away or apply immediately)

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Do give the world an insight into your culture using the tools of the trade (I always enjoy the Critical Mass Always in Beta site which evolves as they need it. Through video, photography, new applications, Twitter and more they engage their customer and recruiting audiences in an authentic way.)

ON TWITTER

Don't think that people who you are laying off/disciplining/promoting/hiring/etc. will keep quiet, don't think their peers won't find out from Twitter first. Once it hits, the message (right or wrong) spreads very quickly.

Here are some layoff announcements on Twitter:

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Do be proactive, honest and open (Zappos is a great model for this. They missed some funding and the CEO sent a Twitter message linking to a blog post with more info. Some employees made a video to help people cheer up.)

Here is the original message from Tony, the Zappos CEO. Note, you could see all of their customer and employee reactions in realtime at twitter.zappos.com

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I could go on and on with other platforms, but this should get the conversation boing. How are you using social media for HR? It's has the potential to be an amazing sales tool or it could be a repellant for new talent. Would you know? Are you listening and engaging?

Let me hear what you think!

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Posted at 10:47 PM in Conversations, Marketing, PR, Social Media, Social Networks, Video, Web2.0 for Marketers | | Comments (2) | TrackBack (0)

Wednesday, November 19, 2008

IDG Next Generation Marketing 2008 - Sean Hyun Wook Park, Head of Youtube Asia Pacific

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Sean presented "It's all about video" to the IDG Next Generation Marketing conference. Sean heads Youtube for the APAC region.

Key Takeaways:

  • Youtube follows in a pattern similar to that of TV 50 years ago
  • YouTube's audience is distributed evenly between ages 18 and 55+ (+/- 4%)
  • The site has 22 localized versions around the world
  • Youtube growing very quickly in Korea, gaining significant market share
  • Marketing videos are moving from online to offline advertising when successful
  • The lines between advertising and content are blurring
  • Marketers need to increase awareness, affinity and advocacy and video is helping to do that
  • Video provides content that increases engagement through info-tainment using the community
  • Content loaded onto the site can be a test market for marketers
  • Authenticity is key
  • Marketers need to create, promote, scale, engage and nurture content on Youtube
  • Monitoring the conversation allows marketers to react in real time (ex. Tiger Woods walking on water, see below)
  • Ideas come from everywhere, companies need to work with consumers to drive new ideas
  • The community continues the conversation by adapting and recreating
  • Need to track all of these touch points

Tiger walks on water:

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Posted at 12:25 AM in Marketing, Social Media, Social Networks, Trends, Video | | Comments (0) | TrackBack (0)

Thursday, September 04, 2008

Making Microsoft more personal

If you haven't seen the new Microsoft ad staring Jerry Seinfeld and Bill Gates, here it is. I think if you were Microsoft and were trying to become more personal and less corporate, this is a good step in that direction.

So, what are your thoughts? Is this a better move to take on Apple and HP head-to-head? Is this too offbeat for you? Does it connect you more with the brand or do you feel the same? Vote below.

Posted at 10:37 PM in Advertising, Apple, Marketing, Microsoft, Video | | Comments (6) | TrackBack (0)

Thursday, August 07, 2008

Inside//Out: Cuil

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The launch of Cuil (pronounced like "cool") hit the RSS readers and tech news with a bang recently. Despite the horrible name that nobody knows how to pronounce (you would think they didn't want any word-of-mouth traffic) and the lack of obvious "beta" status, the new search engine on the block does have some redeeming qualities.

Most importantly, Cuil does not collect user data to refine results instead looking at the context of the result set. Cuil's topical categories and filtering options are handy and the fact that it is not weighted by a mysterious algorithm (like Google's Pagerank) give it a different set of results. Time will tell if it is better overall. Take a peak at the following video overview.

[Feed readers please click through to the post if you cannot see the video.]

Here are a few stats that look at the huge uptick and subsequent recoil in attention to the service.

Take this graph from Bill Tancer's blog that looks at Cuil's fading marketshare of visits after a strong lift in the upfront.

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Bill's data is backed up by this Compete.com look at daily traffic attention.

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Differentiators:

  • Does not collect personal data for search result optimization
  • Uses context of the results to refine set
  • Different layout including handy sub-categories and topic sorting

So what do you think?

  • Is there room for change in search?
  • Do you switch search engines or stick with one? (Take the T//M reader poll in the right column!)
  • Is there innovation happening in search?

Let me hear your thoughts.

Download the Techn//Marketer podcast here!
To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.

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If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your preferred video channel:

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Posted at 04:34 PM in Google, Marketing, Search, SEO, Trends, Video | | Comments (3) | TrackBack (0)

Wednesday, July 30, 2008

Video week day 4.5; pioneers and visionaries

As I prep the final video installment in video week here on the blog I wanted to share some shining examples of video at its best. The following should serve as examples of what to consider when you look at the power of video and what it brings to the table from an informational, branding and education point of view. Enjoy.

Gary Vaynerchuk - Wine Library TV
If Gary doesn't make you want to get up and create video content then you may be hopeless. His enthusiasm is off the charts, his knowledge of wine is incredible and the content follows suit. He has created an empire in the wine industry, his posts average 200-300 comments and people love him. His honesty and authenticity should serve as role models for us all.

Ask a Ninja
Yes this is more comedic, but these guys have created a character, a loyal following and a merchandise business to back up the demand.

BlendTec - Will It Blend
Will It Blend is one of the best examples of a company realizing the potential of the video space, choosing to fully engage in a valuable way and letting the conversation happen organically. BlendTec makes a line of high-end, powerful blenders. They're so powerful that you can blend everything from a leaf rake to a crowbar to an iPhone. They stay extremely relevant by looking at trends in social media and creating content around it. When Weezer's "Pork and Beans" video took off on YouTube, BlendTec created a video.

BMW - BMW Films
This is from a few years ago, but BMW's creation of webisodes to promote their cars in the format of short films took the Web by storm. This video featuring thier M5 sedan and Madonna was the most popular. It's engaging, showcases the product and is absolutely memorable.

BMW - GINA concept car
Not to harp on BMW, but they absolutely grasp the power of video. While most companies hide their innovations and forward thinking, BMW uses video to position themselves as thought leaders and true innovators. Check out this video featuring their new concept car, GINA. Do you hide your innovations or showcase them?

These are just a few examples, but I hope they bring you inspiration in your thinking about video as a viable, powerful medium.

What companies are doing video that you enjoy or get value from? Let me know!

If you missed the first videos in the series you can find them here:

Download the Techn//Marketer podcast here!
To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.

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If you use another podcatcher you can grab my podcast RSS feed here.

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Posted at 11:50 PM in Design, Marketing, Social Media, Strategy, Trends, Video | | Comments (3) | TrackBack (0)

Thursday, July 24, 2008

Video week day 4; distribution

[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.]

Distribution of content is one of the most potentially overwhelming areas of video creation. Many people talk about content overload in today's information economy, but information distribution is an equal challenge. Putting content in front of the largest potential audience takes time and energy.

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Fortunately for us, services like TubeMogul exist to help ease the burden. TubeMogul allows you to upload one file, one title, one description and one set of tags and feed them out to 12+ different video sites with one click. This process used to take me hours to complete, going to each video site, uploading the file and entering the information.

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When you're creating video content, alternate distribution points should be on your mind. I use a podcast file hosting service called Libsyn to host my video files and create the podcast RSS feed that I use with my iTunes podcast (feel free to subscribe).

Finally, I upload the video into Facebook. This hits my friends and peers that use the service to keep track of what I have going on. More and more commentary has been coming back through Facebook over the past couple of months.

Other video hosting opportunities abound in different niche sites out there. Everyone is looking for quality content and you should be looking for quality editors.

Previous topics:

Upcoming topics include:

  • Thursday: How and where I distribute the videos
  • Friday: Reader questions

And remember, tomorrow I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post.

So start thinking and let me know what's on your mind. I can't wait to hear from you!

Download the Techn//Marketer podcast here!
To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.

podcast-logo1.gif
If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your preferred video channel:

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Posted at 11:29 PM in Marketing, Video, Web2.0 for Marketers | | Comments (1) | TrackBack (0)

Video week day 3; editing

[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.]

Once you have captured your video (either from a camera or from a software program like iShowU) you need to edit it down and add any final touches that you want. iMovie is the program that I use for my editing, but there are many solutions out there. These drag-and-drop systems make it very user friendly and the quality of the transitions and titles make the end product look professional.

Previous topics:

Upcoming topics include:

  • Thursday: How I edit and produce the final product
  • Thursday: How and where I distribute the videos
  • Friday: Reader questions

And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post.

So start thinking and let me know what's on your mind. I can't wait to hear from you!

Download the Techn//Marketer podcast here!
To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.

podcast-logo1.gif
If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your preferred video channel:

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Posted at 09:55 PM in Marketing, Video, Web2.0 for Marketers | | Comments (1) | TrackBack (0)

Tuesday, July 22, 2008

Video week day 2; video tutorials

[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.]

This video answers the most popular question (by far) that I get about my videos, how I do my video guided tutorials. You may laugh when you see how easy it is with my pieced-together, DIY solution. But hey, it works.

This has a number of other implementations that you may find useful for your business including, but not limited to:

  • Distance learning
  • Guided software tutorials
  • Archived presentations
  • Recorded FAQ responses

Previous topics:

Upcoming topics include:

  • Wednesday: How I edit and produce the final product
  • Thursday: How and where I distribute the videos
  • Friday: Reader questions

And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post.

So start thinking and let me know what's on your mind. I can't wait to hear from you!

Download the Techn//Marketer podcast here!
To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.

podcast-logo1.gif
If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your preferred video channel:

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blip.gif   goo.gif   y.gif   yt.gif

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Posted at 09:13 PM in Marketing, Video, Web2.0 for Marketers | | Comments (4) | TrackBack (0)

Monday, July 21, 2008

Video week day 1; equipment and software

[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.]

As I mention in the video I use the built-in camera on my Mac laptop for most of my video work and I use iMovie on the Mac for editing. The reason that I mention Mac is that everything is included out of the box. It's extremely easy to use for beginners and the quality of the end results is fantastic. It's a great setup for the novice and you can easily scale up over time.

I also supplement the video work with an HD camera and a Flip video camera that I take with me on trips and to conferences. My mic is a pretty heavy-duty podcasting rig that runs through an M-Audio USB pre-amp. Stay tuned for more!

Upcoming topics include:

  • Tuesday: How I shoot my video tutorials (the most frequently asked question that I get)
  • Wednesday: How I edit and produce the final product
  • Thursday: How and where I distribute the videos
  • Friday: Reader questions

And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post.

So start thinking and let me know what's on your mind. I can't wait to hear from you!

Download the Techn//Marketer podcast here!
To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.

podcast-logo1.gif
If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your preferred video channel:

Vimeo   dailymo.gif   rev.gif   ms.gif
blip.gif   goo.gif   y.gif   yt.gif

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Posted at 07:47 PM in Marketing, Podcast, Video | | Comments (0) | TrackBack (0)

Thursday, July 17, 2008

Video week on Techno//Marketer

[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.]

I use a lot of video on this site to help educate and inform you, my community. Due to that fact I get a lot of questions about video from production to editing. Next week on this blog I am going to produce a series of posts and videos that show how I shoot, manage and publish my video content.

Top level topics include:

  • Monday: Equipment and software
  • Tuesday: How I shoot my video tutorials (the most frequently asked question that I get)
  • Wednesday: How I edit and produce the final product
  • Thursday: How and where I distribute the videos
  • Friday: Reader questions

On Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will stream them in and link back to your site. I will, however accept any questions you have by email or by commenting on this post.

So start thinking and let me know what's on your mind. I can't wait to hear from you!

Download the Techn//Marketer podcast here!
To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.

podcast-logo1.gif
If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your preferred video channel:

Vimeo   dailymo.gif   rev.gif   ms.gif
blip.gif   goo.gif   y.gif   yt.gif

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Posted at 11:05 AM in Conversations, Marketing, Video | | Comments (2) | TrackBack (0)

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