• Author unknown

  我被困在Google Zone了！！！

  http://kuanming-style.blogspot.com/2008/11/google-zone.html
  39 days ago in 影。像。生。活 · No authority yet

  相信許多Hinet的使用者都和我一樣，早上起來發現無法連上Google，不單單只是搜尋引擎而已，包括其他的服務如Gmail、Blogger、Google Calendar等，沒有一樣連得上去。當下我覺得很沮喪，因為獲知資訊的管道完全被堵塞了！慢慢地，我意識到我被Google困住了！「你可以用 Google 做什麼」是Google自家的廣告，裡頭洋洋灑灑寫了26點，最主要的還是資訊的搜尋。而最近這幾年來，人們搜尋資訊的行為似乎變了。##ReadMore##Think EyeTrack的一項研究（Why Rank #1 in Google） 指出，人們在最近三、四年間，對Google搜尋引擎結果頁（SERP）的焦點有很大的變化。上面這張對照圖明顯呈現了人們對Google SERP關注區域的差別。2005年時（左圖），大家都還習慣地檢查所有搜尋結果；可是到了2008年（右圖），人們所關心的只剩下前面幾則搜尋結果。我相信這代表人們漸漸接受Google的搜尋邏輯，將其作為個人知識建構之用。這種方式或許是用來應付知識快速生產的手段之一，但也讓所謂的知識慢慢地等同於「Google知識」。網路出現時對知識創造所期許的自由與多樣性，又漸漸回歸到單一性，也就是Google的搜尋演算法則。這點已經深深地反映在我身上。我每天打開電腦的第一件事，就是想辦法和Google連上線。在搜尋時，最先想到的是Google；使用Email的時候，把所有的電子郵件都接到Gmail信箱來處理，從此再也不用整理信件；電視節目沒看到，會去YouTube找；不知道地理位置時，會用Google Map或Google Earth來協助；甚至連翻譯有部份都得仰賴 Google；當然，就連部落格也是用Blogger來寫。看來，我已深陷Google當中無可自拔，漸漸被Google所吞噬。我不知道有沒有辦法從Google Zone之中跳脫出來，或者只能像是受困於流沙當中，一點一滴的下沈。

  • Photo of kindafun

    A Picture Tells the Story

    http://seedsofgrowth.com/a-picture-tells-the-story
    114 days ago in Seeds of Growth | ideas to help small business grow · Authority: 64

    Even a small picture or graphic can go take you further than a mountain of words. At the far left you see a graphic from 2005 of some 'eye tracking' on a Google search page. Immediately we see a lot of energy going down the page as the eye searches down the page. Next to that we see similar 'eye tracking' but from 2008 on another Google search page. There is high energy only as the eye searches for #1, 2 or 3 - but goes no further. In three years dramatic change in how we view Google search. And how behavior changes. My friend Bryan Eisenberg on his GrokDotCom website has the details on this great story about SEO (search engine optimization) - it's more critical than ever to be #1 because people no longer have the patience to search even down the page - much less to the next page. We can see it in their eyes. (See ThinkEyeTracking.) And the visual continues to dominate in ANY communication experience. The average American consumer discusses brands 56 times a week. Are they discussing yours? Learn more

    • Photo of Frogger1

      Industry News - What are Leapfrogg reading this week? (13)

      http://froggblog.leapfrogg.co.uk/2008/09/industry-news-what-...
      110 days ago in FroggBlog - Search Marketing Blog · Authority: 16

      Ferris Bueller once said "Life moves pretty fast. If you don't stop and look around once and a while, you could miss it." This is particularly apt when it comes to the digital marketing industry and keeping in touch with the latest developments, trends and stories. If you don't stop and look around you might miss a whole load of new tools, developments or opinions. That's why we spend a huge amount of time reading. Read, read, read we drill into the Leapfrogg team. So to help you we like to share the stories and articles that we have found particularly interesting each week. So here goes... Paid Search http://www.guardian.co.uk/media/2008/sep/08/yahoo.advertising?gusrc=rss&feed=global Yahoo relaunch and re brand its advertising network with claims that its network now reaches 80% of web users in the UK and Ireland. http://www.seoptimise.com/blog/2008/09/top-10-resources-to-pass-the-google-adwords-exam-in-a-week.html Studying for the Google Advertising Professionals Exam - top ten resources to help you pass in a week! http://www.grokdotcom.com/2008/09/05/why-rank-1-in-google/ Why ads at position number one receive more clicks http://blog.clickz.com/080904-122927.html Businesses are focusing too much of their time and budgets on Paid Search instead of ensuring they have usable and customer-friendly websites. It's one thing getting traffic to your site; that's the relatively easy bit. If you are failing to present visitors with an attractive and usable website once they get there you are simply wasting your Paid Search budget! SEO http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php About as definitive a website optimisation checklist as you are ever likely to find. Invaluable! Link Building http://www.seobook.com/black-hole-seo Interesting article about the emergence of 'black holes' - website owners who choose to link out to virtually no other site. Social Media http://www.techcrunch.com/2008/09/14/linkedin-to-launch-its-own-ad-network/ LinkedIn to launch an ad network http://www.seobook.com/brand-building-tips-budget Brand building on a budget Until next time have a marvelous weekend!

      • Author unknown

        Search engine rankings are NOT useless

        http://seogadget.co.uk/search-engine-rankings-are-not-useles...
        113 days ago in SEOgadget London - Richard Baxter's blog on SEO, Wordpress and Ubuntu · Authority: 77

        There’s been lots of buzz about the worth of search engine rankings recently. First, Google go public about banning rankings checkers like web position gold, then the SEO blogosphere joins in to collectively slam the merit of monitoring search engine rankings. There have been some excellent and compelling arguments for and against becoming fixated on rankings. Even in the last few days I’ve read a great post from Eduard Blacquière on Yoast.com (congrats, by the way Joost!) which covers the subject very nicely, particulary mentioning skewed search results thanks to personalisation (if you’re logged in to a Google account, though, yes?). The article finishes with metrics that are far more useful to an SEO - check it out if you have time. Problem is, rankings checkers (or at least the process of collecting rankings data on a regular basis) are not useless. Rankings checkers skew Google’s keyword data Here’s my first point. Has anyone considered the reason why Google might not like rankings checkers is because all those extra searches are skewing their keyword data? Thinking about niche, low volume markets in particular, too many SEO’s running ranking checkers are going to screw up search volume and click through rates in the organic results (yeah we’ve all seen the javascript, Google!). I know people who are running reports on 40-50 clients in the same industry on a weekly basis. Let’s say each report has 1000 keywords. Do the maths!! There’s nothing new about the subject of automated rankings checkers and Google’s dislike of them, and every now and again, the faithful old captcha screen in Google search goes up just to confirm they’re on the lookout for people generating “automated queries”. The whole office always looks at the SEO team. Gulp.. In house SEO can be different to agency SEO My second thought. What if you’re an in house SEO? Let’s say you’re running more than one, enterprise level site. Let’s say that most of your company turnover is coming from organic search and your teams are constantly working on organic search positioning. What do you do then? Rankings are revenue generators, and enterprise SEO’s are measuring revenue by organic keyword. You probably have 200+ top level, high competition keywords that require constant attention to keep them alive. We’ve known for years what it’s worth to rank in Google, and the difference between position 1 and 2. Everyone’s doing it, right? My third thought. The “Analytics Every SEO Needs To Know” session at SMX in June 2008 was excellent. Moderated by Rand Fiskin, I found it to be the most inspiring session there (yes, better than “Give it up”, because the ideas were actually usable!) Particulary, Laura Lippay’s deck. She demonstrated her “SEO Grid” - an Excel spreadsheet that shows current rankings for a keyword, number of searches, visitors who clicked and revenue potential. With that information and the above click-though percentages by position, you can tell what keywords are worth chasing in the natural search engine listings on Google, Yahoo! and MSN. The whole concept was entirely based on the idea that a ranking position equals a certain amount of revenue - and gives a framework in which to stay focused on the benefit of improvement. Ok I admit, Laura’s teams are probably using Yahoo data, but even so, the ethos of this presentation was based on checking rankings. It was very good advice, too. If you’re planning and organising an in house, revenue driven SEO operation, the fact is that you have to stay focused on rankings. More and more the “it’s ok as long as your traffic is going up” strapline just isn’t enough, because rankings are here to stay. I hope.. This is a post from Richard Baxter's SEOgadget. If you have time, check out my guides on recruitment seo and how to install Ubuntu. Search engine rankings are NOT useless

        • Photo of sec2o

          A preguiça da preguiça

          http://www.bitpapo.com.br/a-preguica-da-preguica/
          114 days ago in Bitpapo com Sec2o | Sadismos e pitacos sobre a vida digital. · Authority: 16

          O Google nasceu de uma necessidade extrema de encontrar rápido o que não estava à mão, certo? Ele é o site da preguiça, olhando por esse prisma. Mas não é que o pessoal tem ficado cada vez mais preguiçoso? Vejam o comparativo do comportamento do usuário no Google e o que mudou em 3 anos. Um absurdo, uma verdadeira revelação da preguiça - da correria de todo mundo. E, é claro, da urgente aplicação de técnicas de SEO (Search Engine Optimization) no site dos seus clientes (ou no seu blog mesmo). Estar no topo nunca esteva tão em voga como hoje. Foda-se a cauda longa quando o assunto for posição na busca do Google.

          • Author unknown

            Better spend more time on keyword research

            http://www.asapventures.co.uk/blog/better-spend-more-time-on...
            115 days ago in Doug's mouthpiece · Authority: 18

            A great peice of info over at grokdotcom made me start thinking. Simply in 2005 you can rank any where on the page in Google and get traffic, in 2008 you need to be at the top. As can be seen on the graph below: Now the chances of ranking for cheap flights :) are probably not going to happen, however hard we try. So people need to do better keyword research and rank at the top for the terms that they stand a chance of ranking for.  It’s a game of using your resources where they will most effective. No point in getting links for terms you aren’t going to be very near the top for. So great times for individual seo’s and bad for large brands. Large brands have to satisfy their shareholders and rank for the big vanity terms, hence competing more and more against each other. So they have larger seo teams, bigger seo consultancy bills and they are all going after the same terms and so leaving it wideopen for everyone else to pickup the rest. We also would love to be number 1 for car hire but alas our resources are better used elsewhere. Doug enjoying playing where no one else palys:) Copyright © 2008 Doug's mouthpiece - Doug's mouthpiece. Doug'smouthpiece

            • Photo of CoolOs

              Vers des comportements de recherche extrêmes ?

              http://www.leblogueur.com/2008/09/11/vers-des-comportements-...
              118 days ago in Le Blogueur · Authority: 6

              Article publié originellement chez Fred Cavazza, le 8 Septembre, 2008 En à peine 10 ans Google est passé du statut de start-up dans un garage à celui d’ultra-leader incontesté de la recherche (il récolte tout de même près de 90% des parts de marché en France). Nous ne discuterons pas ici des raisons de cette adoption massive et sans précédent mais plutôt des dérives comportementales que cela entraine. A commencer par une modification profonde des habitudes de recherche : les internautes font de plus en plus confiance à Google et à la pertinence légendaire de son moteur. Illustration avec les résultats plutôt inquiétant de cette étude menée par Think Eyetracking : Has Google gotten better? (via GrokDotCom). Elle démontre un changement notable dans la façon dont les internautes cherchent et surtout parcourent la page de résultats : Hé oui, l’attention est maintenant fortement concentrée sur les trois premiers résultats (et non plus les 5 comme c’était le cas d’une précédente étude menée en 2005). Que pouvons-nous en déduire ? Que les internautes apprennent à mieux se servir d’un moteur de recherche et qu’ils préfèrent affiner leur équation de recherche plutôt que de devoir fouiller dans la liste. Gloups ! Un changement plutôt inquiétant en si peu de temps (3 ans). Comment vont-ils se comporter en 2011 ? Ils ne regarderont pus que le premier résultat de la liste ? Déjà que la compétition sur les mots-clés était rude, avec ce type d’étude les enchères risquent d’être encore plus acharnées ! En tout cas je me réjouis de cette étude car me permet de faire le lien avec une théorie que j’avais publié il y a plus de 2 ans sur les comportements de recherche extrêmes : Vers la règle du clic unique ?.

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