Idle salarymen earn niche market

Do you know the Sabori-man? This recent buzzword (and hence niche market) refers to a worker (typically a salary man) sent out of the office for business who idles somewhere for a while before returning. While you can find them in suit with briefcase in coffee shops or on park benches, recently a few businesses have started to specifically target these adult loiterers. For example Shibuya ran an “Sabori-man” campaign during May and June for the movie Mr. Brooks. Before 4pm, customers could order “1 Mr. Sabori please” to receive a ¥200 discounted ticket for the film.