• Photo of crunchgear

  Apple Store lets app sellers create promo codes

  http://www.crunchgear.com/2008/12/03/apple-store-lets-app-se...
  35 days ago in CrunchGear · Authority: 4,549

  Apples App Store has finally given developers the ability to release up to 50 promotional codes for their applications, allowing them distribute their apps to press and friends free of charge directly through the App Store. While the feature may seem

  • Author unknown

    Sell Advertising to Support Innovative Growth

    http://zachheller.com/2008/12/03/sell-advertising-to-support...
    35 days ago in Be Innovation · Authority: 8

    Social Networks and many other free online services are trying to do it, and so can you.  Making money off advertisements is the hot revenue model of the day.  But is it effective?  That remains to be seen.  For some it has worked, for some it has failed.  Google AdWords does the job, Facebook does not. But selling advertising to make money is not a new phenomenon restricted to the web, it has been the main source of revenue from many other media outlets such as television.  And it seems that almost everywhere we look, our eyes are bombarded by non-stop ads.  And we have to get used to it, if we haven’t already, because that trend is only going to rise. For anyone running, or thinking of starting a business, you can use this strategy to achieve success, but do it creatively.  The inspiration for this post was this story on CNN about a teacher selling advertising on his tests to make up for a low school budget.  You can view this in a few different ways, but I see it as an innovative way to do business.  Even in a school setting, the ads are catered to the students without being distracting or obscene.  And it allows the teach to raise a little money to pay for classroom supplies and activities. The keys to selling advertising, no matter how innovative it is, are three-fold.  First, you need to know your audience.  Ads that will do best are those that are catered to the people that will be seeing them, and most likely to respond to them.  The more defined your audience, the more money you can make from the ads (Google exemplifies this with AdWords). Second, the reason ads work best online is because there are ways to track their exposure and use.  Someone clicks on an ad, the advertiser sees that, and can judge for themselves whether that ad is paying off.  Offline, this is harder to read.  Specializing these ads with certain promotional codes to use, contests to enter, or url’s to visit can help.  Be creative. And finally, you need to sell.  This is the most important element, though it may be the most obvious.  Many people decide that they want to sell advertising, but forget that they have to commit the resources to actually contacting potential advertisers and selling them on the idea.  This can be a long process and can be expensive at first.  The more knowledge you have, and the more information you can give to advertisers, the better off you will be. So if you are just starting a business, or running a business that has hit some tough times, look to advertising.  Who can you advertise to?  Where can you advertise the most effectively?  If you offer your product or services for free, will the advertising dollars make up for the lost revenue?  Think about. P.S. I didn’t even pay for this post, but I am able to offer it to you for free.  Why?  Advertising! Tagged: advertising, business, Google, social networks

    • Author unknown

      App Store Enables Developer Promo Codes, Still Has Work To Do (Updated)

      http://cybersurge.tumblr.com/post/63144346
      34 days ago in CyberSurge Tumblr · Authority: 2

      App Store Enables Developer Promo Codes, Still Has Work To Do (Updated)

      • Photo of NeoAngel

        Des codes promos pour l’AppStore

        http://www.journaldugeek.com/2008/12/03/des-codes-promos-pou...
        35 days ago in Le Journal du Geek - Feed the Geek Inside · Authority: 439

        Il était temps ! Apple a finalement donné le feu vert aux développeurs pour qu’ils puissent distribuer des codes promos pour leur applications stockées sur l’App Store. Seul bémol (enfin, pour nous consommateurs), l’opération est limitée à 50 coupons par application. Autant dire qu’il va falloir se battre pour en profiter… De quoi permettre à ces mêmes développeurs de pouvoir se passer partiellement du programme Ad Hoc d’Apple, obligatoire pour pouvoir faire tester leurs productions avant leur distribution officielle. Bon, et bien ne reste plus à cet AppStore qu’à introduire des démonstrations des logiciels payants (et ne venez pas me parler des versions “Lite”) via techcrunch

        • Photo of JPTechcrunch

          App Storeがデベロッパー向けプロモーションコードを提供。まだやるべきことが残っている

          http://jp.techcrunch.com/archives/20081202app-store-enables-...
          36 days ago in TechCrunch Japan · Authority: 1,266

          AppleのApp Storeが、最大50個のプロモーションコードを配布する権限を、ようやくデベロッパーに与えた。開発したアプリを報道関係者や友人にApp Storeを通じて無料で配布できるしくみだ。 殆どの人にとっては小さな変更だと思われるかもしれないが、新作アプリケーションを口コミで広げてほしいと考えるデベロッパーにとっては天の恵みだ。これまでデベロッパーは、プレスや友人にアプリを配るためにはAppleのAd Hocプログラムに加える必要があった。これはデベロッパーが自分たちのアプリケーションがApp Storeで公開される前にテストするためのものだ。しかしこれは不便だった。Ad Hocプログラムには、関係者全員の電話機UUID（デバイス毎に決められた一意の番号）が必要で、そもそも殆どの人がどうやってUUIDを見つけたらよいかも知らなかった。 画像提供：MacRumors これはApp Storeにとって正しい方向へ一歩前進するものだ（人気アプリの歴代ランキングも同様）、しかし未だに目立って欠けている機能がある。そのひとつが、購入前にアプリを効率よく試してみる方法がないことだ。多くのデベロッパーが一部の機能を削った「ライト」バージョンを作って凌いでいるが、これはApp Storeに殆ど同じアプリが複数置かれて散らかるだけの野暮な解決法だ。 同ストアのもうひとつの問題は、デベロッパーが自分のアプリが実際いつから公開されるのかを知る方法が一切存在しないことだ。アプリケーションが承認されるまでApp Storeの煉獄に数日間（以上）置かれることは、既成の事実として受け止められている。しかし、Appleはデベロッパーにアプリ公開の前日に通知することもなく、処理が終るとただ公開するだけだ。一定期間公開を遅らせる手段がないため、デベロッパーは未公開期間を設けることも、報道関係者に事前告知することもできない。 詳細については、MacRumorsの元のレポートがここにある。 CrunchBase Information iPhone App Store Information provided by CrunchBase [原文へ] （翻訳：Nob Takahashi）

          • Author unknown

            iTunes App Store promo codes arrive. Genius!

            http://www.mobileindustryreview.com/2008/12/itunes_app_store...
            36 days ago in Mobile Industry Review · Authority: 152

            Jason at TechCrunch picked this one up via MacRumours: Apple’s App Store has finally given developers the ability to release up to 50 promotional codes for their applications, allowing them distribute their apps to press and friends free of charge directly through the App Store. This is going to be really, REALLY useful for developers. We’re often asked to test out Apple iPhone apps (and we’re delighted to be asked). Our policy is that we will generally pay for the app ourselves anyway — but promo codes make it all a bit easier. Jason points out that there are a few teething issues — most notably that developers don’t quite have launch dates for their apps yet. Excellent evolution. More please.

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