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50% say command & control is biggest obstacle. Only 55% say tyhey share information about organization freely. # iabc08 :
But...over next 3 years, over80% plan to commit half of their plans to social media over next three years. # iabc08 :
Only 22% say their organizations have clear strategies for social media. 59% disagreed with statement. # iabc08 :
Only 50% say social media changing how info shared with colleagues. 398% say their orgs are ready to use social media. # iabc08 :
Less than half of respondents knew what customers were saying in conversations on the net. # iabc08 :
Key study question: were marketing communicators ready to adopt social media strategies? # iabc08 :
"Excellence in communication is achieved through relationships" -- IABC excellence study, 1991) # iabc08 :
Value of crowds coming together in any network: ability to find information not available before (Ryan Williams) # iabc08 :
At session on results of IABC study of member readiness for social media leadership within their organizations. # iabc08 :
So far Angela Sinickas (measurement) and JW Marriott (CEO blogger) have been highlights for me (ok, the parties were fabulous too). # iabc08 :
Anders Gronstedt says that all organizations should use second life to keep up with the competitors. Hmmm. I don't see a rush there #IABC08 :
Anders Gronstedt only one company - cisco- in the 250 people at #IABC08 is doing anything in second life :
Anders Gronstedt holds a weekly company meeting in their second life office. has voice ability installed #IABC08 :
Anders Gronstedt is showing his company's virtual life office. It's empty except for one person. my thought - no one's there #IABC08 :
Anders Gronstedt is talking about IBM's efforts in second life #IABC08 my question: are any other companies still there? :
Gronstedt: Jamba Juice plays podcasts over store speaker system before opening and after closing. Cool. # iabc08 :
Anders Gronstedt hostpodcasts on a social page - with listener ratings & reviews #IABC08 :
Gronstedt playing podcast that's scripted with comedic overtones. Mulling it over. Culd work internally. # iabc08 :
Anders Gronstedt podcasting is listened to in a multi-tasking environment - so, they should be conversational & chunky #IABC08 :
Gronstedt: Podcasts accommodates home-based employees -- some co's up to 50% home-based employees. # iabc08 :
Gronstedt: EMC finds 15 minutes is ideal length for internal podcasts -- download is worthwhile & long enough time for substance. # iabc08 :
Gronstedt: Companies using podcasting for employees transforming communications. EMC cranks out 5-10 audio and 2-3 video per week. # iabc08 :
Gronstedt: Sun's Schwartz has shut down his office and engages via Web 2.0 from Starbucks or wherever. # iabc08 :
Anders Gronstedt: young people view only their peers and their parents as credible sources of info #IABC08 :
@ IABC There's a hash tag for conference: # iabc08. Add it so your messages get aggregated with all the others! :
I've been doing some of the interviews at http://blogtalkradio.com/iabc. Good ones -- Joe Thornley, Suzanne Salvo... # iabc08 :
Steve Rubel information is leaking out of corporations as gen Yers use social media to communicate # iabc08