Though its been close to thirty years since I’ve actually purchased an issue of Mad Magazine (though I habitually flip through it at hipper dentists’ offices), I was floored to see a full-page ad for Heck in the latest issue! It was like a dream realized (not the dream where I am in a bathtub full of maraschino cherries, Vienna sausages, and slowly setting Tropical Fusion JELL-O, but a dream in the sense of a heretofore unachieved goal). The issue, ad not withstanding, is pretty good too. It even managed to drill down deep and find some chuckles in the frozen humor tundra that is our current election year.

What, me worry about reaching my demographic? Heck, no!

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