A mídia espontânea é uma ferramenta importantíssima na comunidação atual. Os consumidores estão cada vez menos sensíveis aos anúncios convencionais e a mídia espontânea proporciona que você, sua empresa ou seu produto se torne notícia, agrendando maior valor a mensagem.

Essa é umas das ferramentas dos relações Públicas, que quando bem feito resulta numa multiplicação da mensagem como fogo em pólvora. Ainda mais, tendo em vista dos blogs que estão sempre em busca de temas relevantes (ou não) para criarem seus conteúdos.

Uma ação muito bem feita foi a do Posto SAT / ALE, em Natal / RN. Eles criaram o maior boneco de posto de combustível do mundo. O site é muito legal, e trás informações hilárias. Está ai uma fórmula para criar mídia espontânea, criatividade + humor.

Segue o link para vocês verem o site. O Maior Boneco de Posto do Mundo.

Hello All,

So I know I haven't written in awhile as I have been busy with our events and sponsors and I just didn't have the urge to as nothing really affected me enough to make me want to write about it.  That all changed last week when I was invited to go to Solid Cactus's Boot Camp to speak.  This was my 2nd Boot Camp that I have had the privilege of speaking at and I if I were to say that I was majorly impressed it would be the understatement of the year!

They really outdid themselves.  The quality of education they bring to their merchants is anything short of amazing!  Basically it was 3 days of hands on training (17 sessions) see complete schedule of sessions here http://bootcamp.solidcactus.com/sessions.html

The merchants were engaged, asking questions and then to top it off they had their choice of specialists at Solid Cactus Headquarters where they could schedule one on one time to discuss their own site and find ways to improve it.

To follow up each day of hard work/hands on training the merchants were entertained with no expense spared.  See complete list of events here http://bootcamp.solidcactus.com/evening.html

All in all it was an amazing 3 days of work and fun.  What I experienced there by talking to the merchants, seeing them engage with the team at Solid Cactus is what motivated me to write this post.  So here I go being a little controversial again but with good reason.  We all know that Solid Cactus has become the Red Headed Step Child of Yahoo! Web Developers because of their branching out to offer their merchants other solutions but let's be real, in today's economy merchants must be doing multi channel ecommerce, if they aren't they will be left behind.  I have to say that the loyalty that Solid Cactus emotes from their merchants speaks volumes.  Everyone that I had the privilege to talk to was absolutely raving about Solid Cactus and how happy they were with their services, especially their Pay Per Click Management.  I was impressed with the success stories I heard and believe me there were plenty!

So, here is my point. Isn't it the Developers responsibility to ensure their merchants are successful?  Wouldn't the merchant's success be even more valuable to Yahoo!?  I believe the answer to both of those questions is yes.  Solid Cactus is giving their merchants what they need to succeed, if that means helping them to multi-channel ecommerce then so be it, but ultimately that would help them with their overall success on Yahoo! right?

I personally used to feel that Solid Cactus was getting away from their core business of Yahoo! Web Development (which they are great at!) and it was going to hurt their business, but I was wrong. All of the tools and Services they offer, from email marketing, Pay Per Click Management, site search, feed perfect, shipping manager, call center...you can find their full list of services at http://www.solidcactus.com are all designed to give their clients what they need to succeed on line and why have them go elsewhere if you can give them what they need.  After all they know their merchants best and can help them through the whole process.

I know a few years back they had issues due to lack of staffing and not being able to scale as quickly as they needed to, but I can tell you this, they now have been able to scale and have over 140 employees spread throughout their numerous departments who are their willing and able to assist merchants in any of the needs they may have.  They even have a publication that goes out monthly http://www.ebizinsider.com and forums for the members at    http://forum.ebizinsider.com/index.php

I really believe that all providers need to be doing what Solid Cactus is doing, educating their merchants, building that relationship which instills trust and loyalty, which ultimately makes better business for the provider and the merchant.  It is a win win for all involved.

I want to thank Scott Sanfilippo and Joe Palko for giving me an insider's look into your organization and helping me to understand all that you do for your merchants.  I am proud to have you as a partner of eCommerce Merchants Trade Association. http://www.ecmta.org Keep up the great work!!

Happy eCommerce

Cresta

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