http://wordpress.com/tag/social-media-relations/ Feed of posts on WordPress.com tagged "social-media-relations" Thu, 04 Dec 2008 01:13:34 +0000 http://wordpress.com/tags/ en http://attentionpr.wordpress.com/2008/10/08/education-on-social-media-changes-starts-in-house/ Wed, 08 Oct 2008 22:23:19 +0000 attentionpr http://attentionpr.wordpress.com/2008/10/08/education-on-social-media-changes-starts-in-house/ http://attentionpr.wordpress.com/2008/10/06/psfk-conference-asia/ Mon, 06 Oct 2008 22:12:40 +0000 attentionpr http://attentionpr.wordpress.com/2008/10/06/psfk-conference-asia/ http://attentionpr.wordpress.com/2008/09/08/social-media-and-the-velvet-rope/ Mon, 08 Sep 2008 14:11:37 +0000 attentionpr http://attentionpr.wordpress.com/2008/09/08/social-media-and-the-velvet-rope/ http://attentionpr.wordpress.com/2008/07/24/social-media-done-right/ Thu, 24 Jul 2008 16:38:56 +0000 attentionpr http://attentionpr.wordpress.com/2008/07/24/social-media-done-right/ http://attentionpr.wordpress.com/2008/07/23/tweet-spam-and-evolving-community-norms/ Wed, 23 Jul 2008 19:31:48 +0000 attentionpr http://attentionpr.wordpress.com/2008/07/23/tweet-spam-and-evolving-community-norms/ http://richarddennison.wordpress.com/2008/02/29/social-media-relations/ Fri, 29 Feb 2008 11:30:19 +0000 richarddennison http://richarddennison.wordpress.com/2008/02/29/social-media-relations/ ]]> http://attentionpr.wordpress.com/2008/01/25/cant-social-media-and-pr-just-get-along/ Fri, 25 Jan 2008 21:13:06 +0000 attentionpr http://attentionpr.wordpress.com/2008/01/25/cant-social-media-and-pr-just-get-along/ http://attentionpr.wordpress.com/2008/01/10/shut-up-and-listen/ Thu, 10 Jan 2008 22:50:40 +0000 attentionpr http://attentionpr.wordpress.com/2008/01/10/shut-up-and-listen/ http://attentionpr.wordpress.com/2008/01/09/the-new-old-lexicon/ Wed, 09 Jan 2008 15:23:49 +0000 attentionpr http://attentionpr.wordpress.com/2008/01/09/the-new-old-lexicon/ http://attentionpr.wordpress.com/2007/01/08/postcasts/ Mon, 08 Jan 2007 17:32:10 +0000 attentionpr http://attentionpr.wordpress.com/2007/01/08/postcasts/ http://attentionpr.wordpress.com/2006/12/11/narrowing-the-gap-between-pr-and-advertising/ Mon, 11 Dec 2006 00:29:16 +0000 attentionpr http://attentionpr.wordpress.com/2006/12/11/narrowing-the-gap-between-pr-and-advertising/ http://attentionpr.wordpress.com/2006/11/12/authenticity/ Sun, 12 Nov 2006 23:48:38 +0000 attentionpr http://attentionpr.wordpress.com/2006/11/12/authenticity/ http://attentionpr.wordpress.com/2006/11/10/confusing-buzz-and-word-of-mouth/ Fri, 10 Nov 2006 15:38:06 +0000 attentionpr http://attentionpr.wordpress.com/2006/11/10/confusing-buzz-and-word-of-mouth/ http://attentionpr.wordpress.com/2006/10/09/social-media-relations/ Mon, 09 Oct 2006 13:11:56 +0000 attentionpr http://attentionpr.wordpress.com/2006/10/09/social-media-relations/ Michael Goldhaber sees the “alignment,” although he may chafe at my belief that PR is one of purest markets for attention we have. We now transact in a world in which attention is becoming the primary currency. Increasingly, wealth will follow attention, and the world will increasingly be divided into stars and fans. Publish or perish has a distinctly non-academic ring to it.
Our solution, social media relations, is based partly on the problem with PR today, and partly on why PR is ascendant. Since I am asked about the relevance of media relations almost every day, let’s tackle that first. IT IS ALL MEDIA RELATIONS. After all, it is media whether a user, a marketer or a journalist crafts it. So, yes, it is exceptionally important, but it may not even be the right question.
Traditional media relations, pitching journalists to convince them to write what we want them to, for most companies is a classic bell curve. It inevitably starts strong, peaks and falls to maintenance and manufacture, especially true of newcos. Traditional media relations is important, and outreach to mainstream media journalists remains one of the most influential communities responsible for word-of-mouth. But it is only one community.
Social media relations attempts to place traditional media relations in its proper scale—that social media relations encompasses media relations, but goes beyond it. We now have the opportunity engage customers directly—all sorts of communities of interest—and to encompass the media as but one of the communities that exert influence. While there is some rhetoric in PR regarding social media, some lip service to the blogosphere, these skills are at a deficit. Increasingly, clients will realize that the emperor has no clothes in PR as they witness change after change spurred by the Internet. Page 6 is not a strategy.
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