As Zane Safrit at The Society for Word of Mouth says:
“Customer vigilantes: The dark knights of word-of-mouth.”
If this customer went as far as to make a quality outdoor sign, imagine what they could be doing online. The customer could easily be writing about the construction company on their blog, creating a group on Facebook, spreading his bad experience on Twitter and connecting with other people who have had bad experiences with the company.
It is worth your time and effort to fix the problems customers have with your company. Even if the problem can’t be fixed, do something that will make them happy.
A happy customer will tell three friends about your business over the phone, but an angry customer can quickly tell 3,000 of their friends online.
]]> http://trenchwars.wordpress.com/?p=49 Fri, 05 Sep 2008 18:45:49 +0000 Trenchwars http://trenchwars.wordpress.com/?p=49 http://michaelgass.wordpress.com/?p=1281 Fri, 05 Sep 2008 18:13:11 +0000 Michael Gass http://michaelgass.wordpress.com/?p=1281 http://bridgingtwoworlds.wordpress.com/?p=187 Fri, 05 Sep 2008 17:19:34 +0000 B2W http://bridgingtwoworlds.wordpress.com/?p=187 http://kadidid.wordpress.com/?p=110 Fri, 05 Sep 2008 17:11:48 +0000 kadidid http://kadidid.wordpress.com/?p=110 http://wirsprechenonline.wordpress.com/?p=1950 Fri, 05 Sep 2008 16:28:04 +0000 Gerrit Eicker http://wirsprechenonline.wordpress.com/?p=1950 http://new2oldmedia.wordpress.com/?p=137 Fri, 05 Sep 2008 16:23:26 +0000 mndaniels http://new2oldmedia.wordpress.com/?p=137 http://tourismtechcorner.wordpress.com/?p=9 Fri, 05 Sep 2008 14:36:28 +0000 jwtourism http://tourismtechcorner.wordpress.com/?p=9 http://prontherun.wordpress.com/?p=298 Fri, 05 Sep 2008 13:36:45 +0000 Rob Jewell http://prontherun.wordpress.com/?p=298 http://sea-fever.org/2008/09/05/foto-friday-maritime-compass-and-maritime-flickr/ Fri, 05 Sep 2008 13:29:17 +0000 Peter A. Mello http://sea-fever.org/2008/09/05/foto-friday-maritime-compass-and-maritime-flickr/ [/caption]Heather at Maritime Compass put up a interesting post yesterday entitled Maritime Flickr where in addition to mentioning one of my favorite maritime photographers, OneEighteen, she gave us a run down of lots of historical photo resources on Flickr. Check out her post.
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