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23 November 2008
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About the BBC
BBC Homepage

About the BBC homepage
Mission and values
Public purposes
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About the BBC

Mission and values

BBC mission and values: inform, educate and entertain

BBC mission

To enrich people's lives with programmes and services that inform, educate and entertain.

Our vision

To be the most creative organisation in the world.

Our values

  • Trust is the foundation of the BBC: we are independent, impartial and honest.
  • Audiences are at the heart of everything we do.
  • We take pride in delivering quality and value for money.
  • Creativity is the lifeblood of our organisation.
  • We respect each other and celebrate our diversity so that everyone can give their best.
  • We are one BBC: great things happen when we work together.

The Royal Charter and Agreement also sets out six public purposes for the BBC. See Public purposes.

Related BBC links
What is the BBC?
Royal Charter and Agreement
How the BBC is run
BBC Trust - Purpose remits
Statements of Programme Policy
Annual Report
History of the BBC
About the BBC | Help | Terms of Use | Privacy & Cookies Policy
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