PDF File Available
PDF file of the Guide to Marketing Available
Download the PDF version of the Guide to Giving Speeches and Presentations.
This information has also been saved as a PDF file for those individuals who would like to download and print the information. You can view and print the document with Adobe Acrobat Reader.
Every speech, every presentation, every news release presents Kent State with a significant opportunity to go beyond the immediate purpose of the communication to expand the audience’s understanding of our institution, what we stand for and our vision of the future. This can be accomplished by incorporating the university’s three key messages:Key message one:
Kent State is a university that changes people’s lives.Key message two:
Kent State is a university that makes ideas work.Key message three:
Kent State is a university that is worth caring about.
All speeches and presentations should be structured so these messages can be reflected vividly — using stories about Kent State people and programs wherever possible — in the final product.