Current

• Principal at SHIFT Communications

Past

• Managing Director - Western Operations at Sterling Hager, Inc.
• Communications Coordinator at ENTEX

Recommended

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Connections

500+ connections

Industry

Public Relations and Communications

Websites

• My Company
• My Blog
• My RSS feed

Todd Defren’s Summary

PR executive since 1992, working primarily with clients of all sizes in arenas such as online marketing & social media, enterprise software, security, wireless, and consumer tech:

Novartis, Johnson & Johnson, BzzAgent, Akamai, Yelp, Novell, WebTrends, Shimano Corp., Wayport, Oakley Sunglasses, UGOBE, Cymfony, etc.

Creator of the first Social Media News Release (May 2006). This template was released openly to the PR/marcomm community, and was subsequently covered in BusinessWeek ("Teaching the Press Release a New Trick," July 2006). Within 6 months the template had been downloaded over 50,000 times.

For thoughts & strategies on "PR 2.0," please visit www.pr-squared.com (blog) or the agency's website, www.shiftcomm.com.

Additionally, a running log of industry reaction to SHIFT's new-media PR approaches, as well as other PR 2.0 best practices, is online at del.icio.us/shift.communications.

Todd Defren’s Specialties:

Reputations that drive revenues.
Marketing ROI.
Social Media.

Specializing in both fast-paced PR programs at start-up organizations, and rejuvenating the messaging of more established technology companies.

Todd Defren’s Experience

• Principal

  SHIFT Communications

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  April 2003 — Present (5 years 7 months)

  SHIFT Communications is a $12M+ independent PR consultancy comprising 100 employees across 2 nationwide offices, serving approximately 65 clients.
  
  In 2007, SHIFT was named "Agency of the Year" (American Business Awards), and was also honored with a Sabre Award and two BellRinger Awards. In 2008, SHIFT was named "New Media Agency of the Year" by the Holmes Report.
  
  SHIFT has been named among the "top 5 best places to work" in both the Boston & San Francisco metros.

Additional Information

Todd Defren’s Websites:

• My Company
• My Blog
• My RSS feed

Todd Defren’s Groups:

Society for New Communications Research (SNCR) - Research Fellow & Advisory Board Member
Churchill Club

• Pro Marketers - For Marketing Professionals    Pro Marketers - For Marketing Professionals
• SHIFT Communications    SHIFT Communications
• Connected Marketing Networking Group    Connected Marketing Networking Group

Todd Defren’s Contact Settings

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