Slideshow Transcript

1. Slide 1:You Too: Social Media Boot Camp & Leadership Summit Copyright Compliance in the Digital World Steve Shannon, Executive Vice President March 7, 2008
2. Slide 2:It’s a digital world  What’s new: Social media, online news, video  What’s not: The need to showcase and measure your results  What’s also changing: how you can share clips 2
3. Slide 3: Bad news: PR professionals under fire – just for doing their job “In September, SIIA settled its first case … on behalf of member companies the Associated Press, Dow Jones & Co., Nielsen, Reed Elsevier and United Press International. The consulting firm Knowledge Networks, Inc. had routinely taken copyrighted articles owned by these and other publishers and included copies in a “press packet” it distributed to employees, first in paper form and later by e-mail.