Slideshow Transcript

1. Slide 1:Search Engine Marketing & Optimization Movin’ On Up! How to get better rankings and drive traffic to your Web site. Stefanie Moore
2. Slide 2: First Things First To effectively drive traffic you must ask: 2. Who is your target audience? 3. What do you want them to do on your Web site? 4. How will you get a return on your investment? 5. What is your available budget? Source: American Marketing Association
3. Slide 3: Search Engine Facts • 84% of online Americans used search engines (107 million) – a Pew Internet & American Life Project, 2004. • 75% of Internet users visit search engines each month – Online Publishers Association and Nielsen/NetRatings, 2004. • Search engines on top (41%) compared to other processes when consumers were asked how they find product Web sites – DoubleClick study, 2003.
4. Slide 4: Web